Devi Ahilya Vishwavidyalaya, Indore, proudly announces the commencement of its Institute of Design from 19th July 2025, inaugurated by the Hon’ble Higher Education Minister of Madhya Pradesh Government, Mr. Inder Singh Parmar.

The Institute marks a significant step towards fostering creativity, innovation, and industry-oriented education in Central India. With the launch of its flagship program — Bachelor of Design (B.Des.) in Product Design — the institute aims to nurture future-ready designers equipped with technical expertise, problem-solving skills, and a deep understanding of market needs.

Bachelor of Design (B. Des.) in Product Design is a 4-year undergraduate program that focuses on the creation and improvement of products for daily life. It combines design thinking, engineering basics, ergonomics, and aesthetics to solve real-world problems through functional and innovative products

By introducing this program, DAVV envisions creating a hub of design excellence that bridges the gap between academia and industry, empowering students to contribute meaningfully to the evolving global design ecosystem. The program emphasizes the entire product design process, from initial concept to final production. It integrates knowledge from various fields like design thinking, ergonomics and engineering. Students learn to identify and address user needs through product design. The program emphasizes understanding user behavior and incorporating feedback into the design process. Students are encouraged to develop innovative and creative solutions to design challenges. The program often includes practical projects and workshops, allowing students to apply their knowledge and develop their skills. Many programs offer partnerships with industry leaders.

Vision: To cultivate visionary designers who combine creativity, critical thinking, and sustainable practices to shape meaningful, human-centered design solutions that positively impact society and the world.

Mission: The mission of the Bachelor of Design program is to equip students with the essential skills, knowledge, and creative mind set needed to thrive in the design industry. Through hands-on learning, interdisciplinary collaboration, and a deep understanding of design principles, we aim to produce forward-thinking, innovative designers who can address real-world challenges and contribute to a sustainable, inclusive, and evolving global design landscape.

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